Illustrator Tiffany Loh, of Petite Street, turns fashion into art.Like, really cute emoji-style art. She tells us how she made her sketching hobby a business
Hi Tiffany! Illustration is taking over fashion right now – why do you think that is?
I think it’s quite similar to the fashion blogger boom. Illustrations tell a lot about an artist’s style and personality, so people develop connections with artists. Sometimes I’ll go on Facebook or Instagram and I’ll see the same photo posted eight times – that message gets lost. It’s the unique voices that get heard.
Tell us about your creative process. How do you create your drawings?
I draw everything by hand, referencing a photo shot on my iPhone (anything from a friend’s Facebook rant about dating to a gorgeous bag I saw on Instagram). It’s first drawn in pencil and when I’m happy in felt-tip pen. Then I scan it and use Adobe Illustrator to colour it in.
If you could illustrate the contents of anyone’s wardrobe, who would you choose?
Nicole Richie. I bet she’d have a good mix of hilarious outfits from her The Simple Life days that I’d draw for a laugh, and really chic ensembles that I’d ask to “borrow”.
What other artists or creatives do you admire, and why?
I’m hooked on Donald Robertson’s Instagram [@drawbertson.] His project Fashion Is Nuts features the faces of industry heavyweights like Anna Wintour and Grace Coddington painted on walnuts.
“MY TOP TWO TIPS ARE TO KEEP IT REAL AND ASK FOR FEEDBACK.”
You sell your prints online. What are your tips for other artists looking to market their work?
My top two tips are to keep it real, and ask for feedback. I was nervous about launching my online store as it was going to be a big monetary and time investment. So I asked my followers to regram which illustrations they’d like to see on it with the incentive that they could win the print. Now they won’t stop telling me what they want to see!
What’s next for you?
I have grand dreams for Petite Street. I’d love to grow my product range (not telling what just yet) and collaborate with more amazing brands. I’ve just moved from Sydney to London so who knows what opportunities lie there!
Tiffany created a custom set of illustrations inspired by gUrl!
Check out more of her awesome DRAWINGS throughout this issue