ABOUT OUR BRAND


Established in 1984, Supre is one of the most iconic and recognisable brands in the female youth fashion market.  

Acquired by the Cotton On Group in 2013 and lead by Elle Roseby, we employ more than 1000 staff across our 110 retail stores in both Australia and New Zealand.

Our mission is to be an international, fast fashion value leader, providing a world of non-stop-hot for a style aware global girl.  With a brave and bold approach, we deliver trend-led product and integrated channel experiences that celebrate confidence.  We’re in the know and always on trend, here to supply our customer with her fash fix.

Our team, our staff, our stores are focused on providing customer experiences and environments that are both memorable and inspiring. 

At our core is the Supre team, training and developing individuals, regardless of role, to reach their full potential in an environment that embraces empowerment and support . 

Our goal at Supre is to ensure every customer and store member achieves a ‘Hot Life’.